Discover Hidden Gems This Holiday Season
Shop Local, Earn Incentives, and Be Entered to Win with Rudolph's Route!
As shoppers explore our quintessential
l New England towns and support local businesses, they receive special incentives and have the chance to enter exclusive prize drawings.
Join us today and experience the joy of community shopping.
participating merchants
Bailey's Bar and Grille
18 Main Street Townsend
Bailey's is a casual family-style dining establishment that offers a pub-style bar. Menu items include a range of appetizers, burgers, salads, and a variety of entrees. Bailey's is a true community establishment and gives back to non-profits each month through the sale of their famous George Bailey Burger.
Central Mass Gardens
621 Chase Rd - Lunenburg
Central Mass Garden Center / Gift Shop, serving the community for over 40 years. Central Mass Garden Center offers Fresh Cut Trees, Wreaths, Roping, Bunched Greens, and everything you need for Holiday decorating. The Holiday gift shop is a destination for many throughout the holiday season. Unique one-of-a-kind and custom creations.
Community Crafters
443 Main Street - West Townsend
Community Crafters is a local shop offering craft supplies, classes, craft kits "to go", and local artisan booths. Community Crafters also has an open area for those wishing to create.
Covered Bridge Country Store
34 Tucker Street - Pepperell
Covered Bridge County Store with old-fashioned decor, offering unique merchandise including home decor, candles, body care, jewelry, artist handcrafted items, seasonal foods, local honey, antiques, and popular Pepperell items.
Crafts by Kelly Marketplace
10 Common Road - Ashby
CraftsbyKelly Marketplace is a gift shop comprised of over 40 vendor booths displaying handcrafted items for sale. Consignments by Kelly is a thrift store comprised of gently used clothing, shoes, home decor and more to purchase.
Evans on the Common
18 Highland Street Townsend
Evans on the Common is family family-owned and operated business for over 46 years. At Evans, you can find unique gifts, quality footwear, distinctive clothing, and old-fashioned, genuine customer service.
FACETSetc
30A Hollis Street Groton
FACETSetc is a creative boutique featuring a wide range of custom, contemporary silver, crystal, and beaded jewelry designs; a selection of unique artisan gifts; the highest quality (GIA) diamond, precious, and semi-precious gem jewelry; and complete jewelry & watch repair services.
Hobart House
445 Main Street West Townsend
The Hobar Village, boasting 16,500 square feet of retail space, is a mix of antique, eclectic shops, and reproduction furniture. Come and browse in this historic location for a special and meaningful one-of-a-kind gift.
Jeffreys Antique Coop Mall
62 Chase Road Lunenburg
Jeffrey's Antique Coop Mall is a large 150 + vendor antique & collectible co op mall filled to the brim with antiques, collectibles, jewelry, furniture, coins, comics, LPs, pottery, and so much more!
Lanni Orchards
294 Chase Avenue Lunenburg
Lanni Orchards is a year-round stand operating on a family farm since 1963. The stand carries produce and local items from the New England States. In addition to the array of local meat, vegetables, oils, breads, pastries, pies, and fudge, you find flower bouquets, arrangements, and seasonal plants.
Lavender
137 Main Street Groton
Lavender is a wonderful shop of flowers, gifts, clothing, and home decor. Specializing in unique and thoughtful gifts and beautiful blooms.
Main Street Mercantile Vintage Market
873 Main Street Ashby
Main Street Mercantile curates old and new to create a beautiful shopping experience for you. During the holidays, the shop is filled to the brim with vintage holiday decor and rare finds.
The Gathering by Windmill Florist
54 State Road Ashby
The Gathering by Windmill Florist offers unique one-of-a-kind gifts, holiday decor, and silk wreaths and arrangements are plentiful during the holiday season. The Gathering by Windmill Florist is a great source for host and hostess gifts and stocking stuffers.
Welcome Home Furnishings & Decor
9 West Main Street Groton
Welcome Home Furnishing & Decor boutique style shoppe that offers curated, vintage, antique, and furniture. Welcome Home Furnishing & Decor specializes in home decor, along with local artisans and their goods. The shop is a hub mart filled with pre-loved clothing and items. Pottery and jewelry are also found throughout the store.
unique features
Supporting Local Shops
Each purchase makes a difference in our community and helps local stores thrive.
Exclusive Rewards
Gain access to unique promotions and prize drawings when shopping with us.
Enter to Win
Use a special card at local small-town businesses to receive discounts. Once your card is filled, turn it in at your last stop to be entered to win some amazing prizes.
holiday events
Holiday Fair during the Festival of Trees - Food, Apple Crisp, Cookies by the Bag, Games for Children, Child Only Shopping Room and 90 crafters/vendors! Visit Santa from 10-noon! ✨Crafters 🍲Homemade Food 🍪Cookies by the Bag 🧒🏼Children’s Games 🛍️ Child Only Shopping Room(items $5 & under) 🎅🏻 SANTA 10AM-12PM🎅🏻
This is day filled with music, hayrides, local artisans, delicious treats, carolers, cocoa, and cheer across the community.
Experience the magic of the season at the Townsend Tree Lighting, where the community comes together to light the town tree. Programming and caroling begin at 4:30 PM followed by the tree lighting. After a special visitor, all are welcome to share in food and fellowship at St. John's. Come visit with old friends and make new ones while enjoying soups/stews/chili and desserts.
Come enjoy crafts, cookie making, and a visit from Santa.
Get into the spirit of giving by attending a community gifting party. Have something to share? Bring along new or very gently used items. Come shop for items that you might need to make your holiday bright.
Artisan's Market featuring small businesses and crafters selling handmade items, baked goods, and children's activities. Bring a non-perishable food item for the pantry. Hosted by the Lunenburg Artisans Market.
Join us for a little bit of pre-holiday cheer and music at the beautiful and historic Ashby Free Public Library. Listen to a variety of songs from John Lennon/Beatles, to Christmas songs, and more!
f.a.q
What is Rudlophs Route
How does it work?
- Start at any participating business.
- Pick up your Rudolph’s Route Passport.
- Receive a stamp at each location you visit.
- Turn in your completed or partially completed passport at your final stop to be entered into the Rudolph’s Route Prize Drawin
What will I find while shopping in the Small Towns.
What is the vibe of Rudoph's Route?
- Festive decorations, holiday treats, and in-store specials
- Unique small shops across six towns
- Scenic country roads perfect for a seasonal outing
- A welcoming shopping experience that supports local businesses and strengthens community spirit
What can I win?
contact
interactive map
Click here for an interactive map. The blue pins mark the merchant locations. You can use the interactive map to plan your route.
